Before customers decide to purchase from your company, they take many factors into consideration. Nowadays, most people take recommendations from their social circle to find the best brand. And if recommendations don’t convince them, they conduct online research to compare different brands. Online reviews by unknown people make a major impact on customer’s purchasing decision. An online business needs to collect positive reviews to draw the attention of their customers. Here are some tips on how to promote your company by accumulating positive customer reviews.
Create different spaces for customer reviews
The best way to attract customers to your online e-commerce platform is to provide a significant amount of information about your company. Luckily, there are several online third-party sites customers use to find about your brand like Facebook, Yelp, search engines (especially Google), Amazon, Better Business Bureau, and more.
Optimize your content
Of course, allowing reviews on third-party sites is a great way to tell potential buyers about your brand. But you have to make sure that your customers can find reviews on your website too. You can do it by optimizing your site’s content to make it easier for customers to leave a review after purchasing. Don’t forget to also optimize for mobile viewing, as a large number of customers use tablets and phones for online shopping. Create badges that direct the customers to leave the reviews on your social media pages and other third-party sites.
Offer incentives
Do you know customers are more likely to write a review if they receive incentives? New coupons, discounts, and special offers (such as a contest entry for those who review the brand) can entice buyers to write a review. You can also offer bigger prizes to tempt customers to review your brand on multiple third-party sites.
Ask at the right time
If you continually push customers to leave a review, they may leave a negative review out of frustration. You wouldn’t want your thousands of other potential buyers to read negative comments and change their buying decision. To avoid it, wait for the right moment to ask customers to share their buying experience. For instance, ask for reviews when a customer re-orders a product from your website, refer their friend or another customer to your page, and/or tag your company in their social post.
Research suggests today’s customers are likely to trust the recommendations they get from their families and friends rather than some marketer or sales agent. In the absence of personal recommendation, approximately 85% of the customers tend to trust online reviews posted by other people. So, follow these simple strategies to get plenty of customer reviews on your site. Good Luck!